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The Sonic design change would have been quite costly for Paramount

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The Sonic design change would have been quite costly for Paramount


When Paramount Pictures released the first trailer of Sonic the Hedgehog The fans soon pointed their darts against the design of the titular character. Whether by his teeth, the shape of his eyes or simply by his appearance, Sonic's first design for the film became the target of criticism, teasing and even memes.

Therefore, and with a view to what could be a commercial failure, the studio chose to delay the premiere of the film and begin a process of design change for the character that was first revealed in the trailer released last week. And although judging by the reception of that trailer the fans were happy with the design, not everything would be so favorable for Paramount.

According to a study conducted by Social Films and collected by CBR, the study spent $ 2.15 million just to change the appearance of Sonic in the trailer and to modify the presentation of the fast hedgehog in the whole tape, he disbursed the non-negligible sum of $ 35 million.

Keep in mind that the entire movie had an original budget of $ 90 million dollars, from which it is estimated that between $ 18 and $ 31 million dollars were invested in specifying the visual effects to shape the bet that mixes CGI and live-action.

So, as you can see, Paramount spent a considerable sum of money to improve the visual aspect of the film. Something that undoubtedly puts a question about the profits that the company can get with Sonic the Hedgehog.

After all, the Sonic design change must also be applied to the merchandising and promotional material of the film, which adds more expenses to the production. So although the surveys establish an increase of 360% of likes between the first and second trailer, Sonic the Hedgehog You will need to take a lot of people to the movies to become a worthwhile investment for the company.

Sonic the Hedgehog It will be released in February 2020.

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