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Miyamoto highlighted the role of young developers in Nintendo's strategy

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Miyamoto highlighted the role of young developers in Nintendo's strategy

At the last Nintendo shareholders meeting the senior manager and creator of Super Mario, Shigeru Miyamoto, explained what is the strategy of the company to maintain its tradition while incorporating new generations of developers in their work.

When asked about Nintendo Switch's sales forecast and its relationship with the company's software development process, Miyamoto said the company is betting on combine veteran teams with younger ones, which has brought a unique stamp to the company.

“I continue to give more responsibilities to young people and I think that we owe them that we have established a unique development structure of Nintendo “, Miyamoto pointed. “I want to continue facilitating their growth while we preserve the unique way in which Nintendo makes games. “

In the same question session, Miyamoto explained that the decision to incorporate young people into the work of the company it's not an attempt to connect with the younger audience, but responds to the idea of ​​offering a wide range of bets.

“The reason why I am delegating responsibilities to the younger generation is not because I feel that I can no longer be in contact with the young audience”, said Miyamoto. “Y I do not think the Nintendo developers cling to their classics and can not create new things. They do not have to worry because we are able to respond to a wide variety of preferences in today's world. “

In that sense, the veteran developer wanted to explain his point with a sports reference.

“In baseball, if you want to do a home run, you need a strong hit to send the ball out of the stadium,” said Miyamoto. “In the same way, we take the creation of new and risky games without fear of failure. And since Nintendo has the strength to do that, we can try to make home runs instead of giving soft punches. For me, that's the entertainment business. “

Although during the meeting the shareholders questioned the company's earnings estimates and the success of its latest titles, Miyamoto said that the current outlook for the industry is “Like a dream for us”.

“The number of consumers with access to the games has been greatly expanded. And now they understand digital media better, so a really good idea can create a big business in the blink of an eye. “ expressed Miyamoto. “One of the things that makes Nintendo so attractive in this kind of scenario is that our characters are known for several generations, like Super Mario, who will turn 35 next year. “

“Super Mario Party has sold more than expected through multiple demographic groups and I've noticed that Consumers always come back if we take advantage of these characters and create fun products. It is about giving value, that is the essence of our strategy with brands. It's not about clinging to the names of the sagas, so stay tuned for our upcoming titles. “ he added.

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